Pratt, Mark

Navigation Nightmares

Thu, 21 Apr 2011 03:14:00 GMT

Here are a few common mistakes we have noticed media companies make when it comes to developing site navigation.

Accurate Google Analytics: 4 Things That Need To Be Set Right

Thu, 06 Jan 2011 11:31:00 GMT

In various projects from regional, niche, to national we have encountered some common mistakes that can generate false reports or give an incomplete picture of what your audience is interested in or looking for. Here are 4 things to set right.

How to end the debate about which online creative works better

Fri, 03 Sep 2010 00:22:00 GMT

Double Click (DfP) for Small Business, previously called Google Ad Manager, has so many bells and whistles that it's sometimes difficult to remember all the settings, what they mean and then how they are useful. In this article we will focus only on one setting. Yes you read that right -- just one individual setting -- that can save hours of debate between publishers, agencies and client about which version of an advertisement to run because it works better.

5 Cloud Computing Services every publisher should know about

Thu, 21 Jan 2010 16:25:17 GMT

In this article we will explore 5 cloud computing services (also referred to as Software-as-a-Service)—tools every publisher should know about.

More proof of what's wrong with Amazon's distribution model for the Kindle

Wed, 06 Jan 2010 21:04:13 GMT

In our predictions blog posting yesterday we pointed out why Amazon's Kindle is going to loose the battle against other e-book devices. Here's more proof.

5 Predictions for 2010

Tue, 05 Jan 2010 19:11:35 GMT

Now that we are just a few days into 2010, we think this is going to be a fantastic year for the publishing industry as we will see new devices and new revenue opportunities materialize.

Google Ad Manager - An Introduction

Mon, 12 Oct 2009 15:22:10 GMT

This question answers the basics. What is it? How can you use Google Ad Manager to make money? This introductory article to Google's Ad Serving Software-as-a-Service (SaaS) offering for publisher who sell their own advertising. (ot to be confused with Google Ad Sense) answers all the basic questions.

Google Ad Manager - Forecasting

Sat, 10 Oct 2009 19:05:30 GMT

How to use forecasting in Google Ad Manager to check how many available ad impressions you can sell.

Affiliate Programs and Similar Sources of Revenue

Fri, 09 Oct 2009 23:47:24 GMT

Are you being approached by companies promising significant revenue if you add a search widget, exchange links, join an affiliate network or display advertisements as if they were editorial content your staff created. While Online Publishers should work to develop sources of advertising beyond advertisements, here are some things to consider before jumping in.

Online Metrics - Unique Visits, Page Views and Ad Impressions Explained

Sat, 03 Oct 2009 15:42:18 GMT

If you're completely new to Online Metrics as they relate to online circulation and generating revenue, this article is a good place to start.

Google Ad Manager - Setting Up An Order

Fri, 02 Oct 2009 15:17:20 GMT

This article will explain the process of setting up an Order so that an advertisement your sales team has sold shows up in the intended part of your Website.