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Mark Pratt
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Navigation Nightmares
Here are a few common mistakes we have noticed media companies make when it comes to developing site navigation.
Apr 21, 2011 by Mark Pratt in Best Practices
Artwork by Vanguardistas
Accurate Google Analytics: 4 Things That Need To Be Set Right
In various projects from regional, niche, to national we have encountered some common mistakes that can generate false reports or give an incomplete picture of what your audience is interested in or looking for. Here are 4 things to set right.
Jan 6, 2011 by Mark Pratt in Best Practices
Artwork by Vanguardistas
How to end the debate about which online creative works better
Double Click (DfP) for Small Business, previously called Google Ad Manager, has so many bells and whistles that it's sometimes difficult to remember all the settings, what they mean and then how they are useful. In this article we will focus only on one setting. Yes you read that right -- just one individual setting -- that can save hours of debate between publishers, agencies and client about which version of an advertisement to run because it works better.
Sep 3, 2010 by Mark Pratt in Making Money
Artwork by Vanguardistas
5 Cloud Computing Services every publisher should know about
In this article we will explore 5 cloud computing services (also referred to as Software-as-a-Service)—tools every publisher should know about.
Jan 21, 2010 by Mark Pratt in Making Money (3 Comments)
Google Ad Manager - An Introduction
This question answers the basics. What is it? How can you use Google Ad Manager to make money? This introductory article to Google's Ad Serving Software-as-a-Service (SaaS) offering for publisher who sell their own advertising. (ot to be confused with Google Ad Sense) answers all the basic questions.
Oct 12, 2009 by Mark Pratt in Making Money (1 Comments)
Google Ad Manager - Forecasting
How to use forecasting in Google Ad Manager to check how many available ad impressions you can sell.
Oct 10, 2009 by Mark Pratt in Making Money
Artwork by Vanguardistas
Affiliate Programs and Similar Sources of Revenue
Are you being approached by companies promising significant revenue if you add a search widget, exchange links, join an affiliate network or display advertisements as if they were editorial content your staff created. While Online Publishers should work to develop sources of advertising beyond advertisements, here are some things to consider before jumping in.
Oct 9, 2009 by Mark Pratt in Making Money
Artwork by Vanguardistas
Online Metrics - Unique Visits, Page Views and Ad Impressions Explained
If you're completely new to Online Metrics as they relate to online circulation and generating revenue, this article is a good place to start.
Oct 3, 2009 by Mark Pratt in Making Money
Google Ad Manager - Setting Up An Order
This article will explain the process of setting up an Order so that an advertisement your sales team has sold shows up in the intended part of your Website.
Oct 2, 2009 by Mark Pratt in Making Money