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Mark Pratt
About
Mark Pratt is a Managing Partner at Vanguardistas as well as a VP for the Metro Publisher Group. He has extensive experience planing, designing and delivering complex and powerful Internet based systems for clients on three continents and just about every sector of the economy: from Banking/Finance, Logistics, Entertainment, Conference/Event Management, Real Estate, Ecommerce, to Publishing.
He has co-authored books on Open Source Content Management Systems and written for trade publications in Europe and North America. Look for his articles on ad operations and the economics of online publishing.
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Articles
Navigation Nightmares
Here are a few common mistakes we have noticed media companies make when it comes to developing site navigation.
Apr 21, 2011 by Mark Pratt in Best Practices
Artwork by Vanguardistas
Accurate Google Analytics: 4 Things That Need To Be Set Right
In various projects from regional, niche, to national we have encountered some common mistakes that can generate false reports or give an incomplete picture of what your audience is interested in or looking for. Here are 4 things to set right.
Jan 6, 2011 by Mark Pratt in Best Practices
Artwork by Vanguardistas
How to end the debate about which online creative works better
Double Click (DfP) for Small Business, previously called Google Ad Manager, has so many bells and whistles that it's sometimes difficult to remember all the settings, what they mean and then how they are useful. In this article we will focus only on one setting. Yes you read that right -- just one individual setting -- that can save hours of debate between publishers, agencies and client about which version of an advertisement to run because it works better.
Sep 3, 2010 by Mark Pratt in Making Money
Artwork by Vanguardistas
5 Cloud Computing Services every publisher should know about
In this article we will explore 5 cloud computing services (also referred to as Software-as-a-Service)—tools every publisher should know about.
Jan 21, 2010 by Mark Pratt in Making Money (3 Comments)
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Blog Entries
More proof of what's wrong with Amazon's distribution model for the Kindle
In our predictions blog posting yesterday we pointed out why Amazon's Kindle is going to loose the battle against other e-book devices. Here's more proof.
Jan 6, 2010 by Mark Pratt in It's All Good Blog
5 Predictions for 2010
Now that we are just a few days into 2010, we think this is going to be a fantastic year for the publishing industry as we will see new devices and new revenue opportunities materialize.
Jan 5, 2010 by Mark Pratt in It's All Good Blog