Making Money
Google Ad Manager
If you sell your own online advertisements and need an affordable (free) solution for ad serving, i.e. controlling where those advertisements appear on your website, look no further than Google Ad Manager.
For Publishers
Articles of particular interest to the Publisher of a Magazine.
RSS
Features
How to end the debate about which online creative works better
Double Click (DfP) for Small Business, previously called Google Ad Manager, has so many bells and whistles that it's sometimes difficult to remember all the settings, what they mean and then how they are useful. In this article we will focus only on one setting. Yes you read that right -- just one individual setting -- that can save hours of debate between publishers, agencies and client about which version of an advertisement to run because it works better.
September 3, 2010 in Making Money
Artwork by Vanguardistas
5 Cloud Computing Services every publisher should know about
In this article we will explore 5 cloud computing services (also referred to as Software-as-a-Service)—tools every publisher should know about.
January 21, 2010 by Mark Pratt in Making Money
Artwork by Vanguardistas
Online Payments - Choosing a Provider
Do you currently accept payments on your website? From subscription fees to advertising payments to online store sales, publishers need to choose a provider that allows them to securely and easily accept payment from customers that are ready to buy.
January 5, 2010 by Geoff Krieg in Making Money
Online Metrics - Unique Visits, Page Views and Ad Impressions Explained
If you're completely new to Online Metrics as they relate to online circulation and generating revenue, this article is a good place to start.
October 3, 2009 by Mark Pratt in Making Money