Best Practices

Navigation Nightmares

Thu, 21 Apr 2011 03:14:00 GMT

Here are a few common mistakes we have noticed media companies make when it comes to developing site navigation.

Accurate Google Analytics: 4 Things That Need To Be Set Right

Thu, 06 Jan 2011 11:31:00 GMT

In various projects from regional, niche, to national we have encountered some common mistakes that can generate false reports or give an incomplete picture of what your audience is interested in or looking for. Here are 4 things to set right.

Is Your Content Ready for Online?

Mon, 06 Sep 2010 10:56:00 GMT

If you are a publisher of a magazine and you want to succeed online, you must think about your content outside of the paradigm of the printed issues. This article will outline several things you should know to make the most of the content you publish

Putting the Social in Social Media

Sat, 13 Feb 2010 03:01:40 GMT

At its best, social media is a forum for dynamic conversation. By participating in forums like Facebook and Twitter, you are joining a community that listens and, in return, wants to be heard. With these tips, you’ll discover how to maximize your social media potential.

Naming and Branding Your Blog

Fri, 05 Feb 2010 01:43:59 GMT

You are planning to launch your first blog, or a add new one to your site. What's the first step? Essentially, each blog is its own little niche publication within your site, so naming and branding this sub-publication is a very important consideration.

Great (and Not-So-Great) Stories and Projects for Interns

Wed, 27 Jan 2010 20:41:30 GMT

Once you’ve got an online internship program up and running, now it’s time to make the most of your interns’ time. Here are some ideas for good projects and writing assignments, as well as some that should be avoided.

Web Interns: Your Online Publication’s Resource

Wed, 13 Jan 2010 00:00:25 GMT

When your publication sets goals to launch a new website with frequently-updated content, this sounds like a great deal of extra work for the staff. Your writers and editors may have worries about how they’ll juggle lots of extra work for the web in addition to carrying their normal load for the print magazine. These are legitimate concerns; you don’t want to spread your staff too thin, and probably don’t have the extra budget to hire a new slew of online-only staffers. What’s the solution?

Elements of An Ideal Online Article

Thu, 31 Dec 2009 21:23:00 GMT

An ideal web article is very different from an ideal print piece – even if the actual content is the same! This may sound confusing, so let us explain. Using these tips, you'll be able to package your online content more effectively to attract reader

Evergreen Content: What is it and how to use it?

Wed, 16 Dec 2009 10:20:00 GMT

The vast majority of the content published in your print magazine will never be re-printed in another issue. However, your website is a great place to showcase this quality content. In your archives, you have a great deal of useful material at your f

Guide to Social Media

Tue, 08 Dec 2009 02:49:00 GMT

These days, it’s not enough to produce only a print product. Readers demand a dynamic online presence, too. They also expect to interact with your publication through various social media. It is an integral way to provide excellent content beyond you

Guide to Email Newsletters

Mon, 23 Nov 2009 17:03:03 GMT

If you don't already send a out regular email newsletter, you should consider doing so. Why? Newsletters are a great way to engage your readers and have proven to be successful at sending traffic to your website.

Keep Readers Clicking!

Wed, 16 Sep 2009 20:16:00 GMT

When readers visit your site, the goal is to keep them clicking beyond the one article or blog post that they have landed on from a search engine like Google or a search of your site. If you do a good job of presenting and linking to relevant content

Guide to Blogging

Tue, 09 Jun 2009 17:45:00 GMT

City magazines, once limited to a monthly production schedule, are now emerging as sources of up-to-the-minute content. While the glossy print publications still hit newsstands once a month, Metro Publisher helps city magazines revamp their websites