Making Money

It doesn't matter whether the publisher has print or online only experience -- almost always the amount of time that is involved in creating compelling content that attracts a commercially viable audience is greatly underesimated.

That's why to both launch and succeed it's essential that you have these two things:

1. a production plan in place that is not just good for the launch of your site but will help you keep your site stay consistently fresh
2. that you launch with as little structure in terms of sections, subsections or blogs as possible

If you don't know what we mean by a production plan see our Best Practice Guide to Blogging for an example. You need a plan like that not just for a blog but for your entire site. It's not that hard -- it just takes a bit of planing.

Now the best laid plan can have surprises which is why it's important that you quickly test your ideas with a heavy dose of reality. Which is why you almost always want to launch as fast as possible.

One way to do that is to launch a site without any sections or subsections and focus initially just on keeping your home page up-to-date with frequent updates. By doing so you are communicating to your audience that they need to visit regularly.

If you know your market well you will succeed in attracting them more frequently and you should see at least a doubling (usually this leads to multiples of higher growth) of page views. People will then more frequently share stories on your site with their friends on Facebook or Twitter and this will help draw completely new visitors to your site. Because you will be posting fresh content regularly it will enable you to build your brand and demonstrate audience growth and engagement to your advertisers. These are vital steps in helping you grow both existing and new sources of revenue online.

You will want to work in tandem with your editors and writers (if your a small team you may be handling multiple roles) and to ensure that you have revenue and the content to support the expansion into new sections, subsections and blogs.

In Metro Publisher you can create these any time you want without any outside help so you are not limited by technology.

Imagine you are a farmer and you have bought more land than you can cultivate. You need to have the people, fertilizer, and crops in place to take advantage of that land -- otherwise that land is just unused and costing you money and possibly your reputation as everyone thinks you don't know what you are doing. Sections and subsections are like plots of land. You have to have the resources not just to launch them but to maintain them and to keep them growing. The same logic applies to expanding your site.

Metro Publisher subscribers have access to our extensive library of video content. The first video you should watch is our very own video simply titled "Structure". It will help you with some simple rules and basic math that you can do to quickly identify how much content you will need to produce for each section and subsection you create and what the cost is if you create too much structure. Avoid the mistakes of other publishers and watch the video!

If you haven't seen Metro Publisher in action -- or want to learn more about our amazing support resources we have available to see our clients succeed. Contact us today for a demo.