It goes without saying that to make money online, the first you thing you need is people visiting your site.
But what makes online publishing so interesting is that, thanks to analytics tools such as Google Analytics or Omniture, you can learn a lot more about your readers than just counting how many people visit your site. Other key metrics these tools measure include: how many pages they view on average per visit, the average time spent on your site, most popular content.
We have attached a slide-show to this article, called the "Story of Three Websites", that explains visually how three different websites with the same amount of visitors can deliver completely numbers of page impressions and ad impressions. Which are the vital numbers to watch for online advertising sales.
Understanding the differences is crucial to managing an online magazine or website that meets key metrics that advertisers want to know and are ultimately willing to pay for.
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