Seasonal pieces are especially appropriate to re-package online. Thanksgiving recipes, for instance—they'll never go out of style! Update your Thanksgiving package with a few new pieces, but most of it can be recycled from years and years of November issues. Holiday meal ideas from local chefs, party tips from event planners...this is all extremely useful content that shouldn't just expire after one month in the magazine.
Before scrambling to assign hundreds of new articles and posts to fill out your soon-to-launch website, make sure to turn to the best resource you have: your existing print content. There are certainly pieces that will be out-of-date and not very useful to current readers, but you'll be surprised at how much of your content is actually evergreen.
Once your site is up and running, continue to showcase Evergreen content where applicable—bring Thanksgiving recipes to the homepage in November; highlight articles or posts about local events when that event is about to take place again. Link back to your old articles and posts in the text or at the bottom of new content that's related. Remember, the goal is to get readers to keep clicking through your site. The more interesting, relevant, quality content you give them, the better!
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