Metro Publisher Magazine
This is the place for great ideas, best practices, Google Ad Manager™ tips, and industry news.
It's All Good Blog
A little update
We have been doing an incredible amount of writing but unfortunately not on this site -- that's about to change. Click the title to learn more.
June 4, 2010
More proof of what's wrong with Amazon's distribution model for the Kindle
In our predictions blog posting yesterday we pointed out why Amazon's Kindle is going to loose the battle against other e-book devices. Here's more proof.
January 6, 2010
5 Predictions for 2010
Now that we are just a few days into 2010, we think this is going to be a fantastic year for the publishing industry as we will see new devices and new revenue opportunities materialize.
January 5, 2010
Metro Publisher Magazine launches weekly schedule
Our readers can now expect a new article from us each week as we have launched our regular publishing schedule. Click the headline for more details.
December 8, 2009
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Features
How to end the debate about which online creative works better
Double Click (DfP) for Small Business, previously called Google Ad Manager, has so many bells and whistles that it's sometimes difficult to remember all the settings, what they mean and then how they are useful. In this article we will focus only on one setting. Yes you read that right -- just one individual setting -- that can save hours of debate between publishers, agencies and client about which version of an advertisement to run because it works better.
September 3, 2010 in Making Money
Artwork by Vanguardistas
Putting the Social in Social Media
At its best, social media is a forum for dynamic conversation. By participating in forums like Facebook and Twitter, you are joining a community that listens and, in return, wants to be heard. With these tips, you’ll discover how to maximize your social media potential.
February 13, 2010 by Ashley M. Biggers in Best Practices
Artwork by Vanguardistas
Naming and Branding Your Blog
You are planning to launch your first blog, or a add new one to your site. What's the first step? Essentially, each blog is its own little niche publication within your site, so naming and branding this sub-publication is a very important consideration.
February 5, 2010 in Best Practices
Great (and Not-So-Great) Stories and Projects for Interns
Once you’ve got an online internship program up and running, now it’s time to make the most of your interns’ time. Here are some ideas for good projects and writing assignments, as well as some that should be avoided.
January 27, 2010 by Sara Levine in Best Practices
Artwork by Vanguardistas
5 Cloud Computing Services every publisher should know about
In this article we will explore 5 cloud computing services (also referred to as Software-as-a-Service)—tools every publisher should know about.
January 21, 2010 by Mark Pratt in Making Money
Artwork by Vanguardistas
Web Interns: Your Online Publication’s Resource
When your publication sets goals to launch a new website with frequently-updated content, this sounds like a great deal of extra work for the staff. Your writers and editors may have worries about how they’ll juggle lots of extra work for the web in addition to carrying their normal load for the print magazine. These are legitimate concerns; you don’t want to spread your staff too thin, and probably don’t have the extra budget to hire a new slew of online-only staffers. What’s the solution?
January 13, 2010 by Sara Levine in Best Practices